LG Electronics is a South Korean producer of, for example, television sets and mobile phones. Headquartered in the LG Twin Towers in Yeouido, South Korea, LG Electronics is the flagship of the LG Group, one of the world’s largest conglomerates.
Goals Salesforce implementation
The marketers of LG Europe have requested support in the field of Pardot. It was desirable to gain more insight into the organization of Journey’s and marketing automation. To facilitate this, Profit4SF has provided an internationally designed training course, in which three sessions took place in Warsaw and one in Amsterdam. During these training sessions, our experts elaborated on the functionality of Pardot and the added value of, among other things, automation rules and e-mail targeting in combination with the native Journey Builder.