With 1.7 million members and more than 560 clubs, Basic-Fit is the European market leader in the fitness market. With a good price-quality ratio, the company is active in some of the most attractive markets in Europe: the Netherlands, Belgium, Luxembourg, France and Spain. Basic-Fit uses a simple membership model that offers uncomplicated, essential and effective fitness experiences that are both affordable and easily accessible to everyone.

Goals Salesforce implementation:
Basic-fit lacked an unambiguous way to communicate internally and externally with both its employees and its customers. By implementing Sales Cloud, the Sales department has helped optimize its sales processes and has gained a 360-degree customer profile. By implementing Service Cloud, the service department has been assisted in handling service questions more effectively. This allows them to handle more questions faster. By implementing community cloud, Profit4SF has optimized internal communication. Employees can communicate with their colleagues in this environment and report equipment malfunctions. This makes the employees more involved in the organization. By implementing Marketing Cloud, Basic-fit has been given the opportunity to communicate with its customers on a 1-on-1 scale.